037 | Why Digital Marketing is Key for Independent Hotels with Gaurav Varma

Gaurav Varma is Product Marketing Manager for Milestone Internet Marketing – a leading provider of Internet marketing solutions for the lodging industry. Milestone does it all, from Website Design to Search Engine Optimization, Pay-per-Click marketing, Social Media Optimization, Email marketing, you name it. Milestone currently works with nearly 2000 hotels and retail customers, driving over $150M in annual revenue for its clients.

LL037-Gaurav_VarmaIn November, I attended the AAHOA Independent Hotelier Conference in Houston, and Milestone’s CEO, Anil Aggarwal, was one of the speakers. His presentation on “Why Digital Marketing is Key for Independent Hotels” was so informative, that I reached out to Anil to ask if we could use that as a guide for a podcast interview.

Anil not only agreed, he connected me with Guarav to expand on that amazing content for today’s episode.

And, as an added bonus, Milestone agreed to share their slide deck for FREE with the Lodging Leaders community. The content they provided applies to any hotel, not just independent properties, and you can use the information to improve your business without spending a dime with Milestone.

In This Episode, We Talk About:

  • The 4 areas that hoteliers need to think about in terms of digital marketing, including a Website, Reviews, SEO and Pay Per Click.
  • Why a hotel should invest in a Website and Marketing, and why direct website business is so important.
  • The ROI for websites, and the type of returns you can expect.
  • The technology behind the websites, and Gaurav explains some of the technical jargon you hear, like mobile-friendly, responsive adaptive designs, and optimization.
  • Search engines, ideal search placement, and Pay Per Click advertising (PPC).
  • Reviews, social media and effectively managing your online reputation.

Resources & Links

MilesStone-PresentationGaurav Varma




Milestone Internet Marketing, Inc.

Milestone Internet Marketing, Inc.
3001 Oakmead Village Drive
Santa Clara, California 95051
Toll Free: 866-615-2516
Phone: 1-408-492-9055
Email: sales[at]milestoneinternet.com

Thanks for Listening!

Thanks so much for joining us again this week. If you have some feedback you’d like to share, leave a note in the comment section below!If you enjoyed this episode, please share it using the social media buttons at the bottom of the post. Also, please leave an honest review for The Lodging Leaders Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They really do matter in the rankings of the show, and I read each and every one of them.

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Until the next …