040 | Leveraging Facebook: Insights and Techniques to Grow Your Business with Anna Botha

Anna is the Founder of 23 Degrees North Digital Marketing – a boutique agency that specializes in ROI-based marketing. Their approach focuses on determining which tactics and channels produce the results which add revenue directly to your bottom line. 23 Degrees North currently manages over $30k in monthly ad spend for their clients.

Anna prepared a FREE Facebook Guide (Tips and Tactics) that listeners can download. And, as an added bonus, the first 5 people to sign up will get a FREE 20 Minute Consulting Session to answer any questions you have, and you’ll walk away with a marketing plan in hand.

Facebook represents a fantastic opportunity to market your business to a huge audience (with over 1 trillion monthly pages views).

LL040-Anna_BothaIn This Episode, Anna Reveals:

  • Why people should know about Facebook and how it fits into the overall digital marketing picture.
  • The differences between the various social platforms, personal verses business channels, and how they each can fit into your overall marketing strategy.
  • How you can use Facebook tools to niche down, reduce your ad spend, and clearly identify your target audience.
  • How to leverage the insights you’ve gained from Facebook to maximize the effectiveness when using other channels.
  • How you can match your existing email list to Facebook IDs, then increase your reach by creating a lookalike list.
  • What website tracking pixels are, and how the new Facebook pixel will take this to a new level.
  • Several actionable and creative ways you can get your guests engaged and create 1000 raging fans.

Whether you’re new to social media, or a veteran, you’ll gain massive value from Anna’s insights.

Resources & Links

23 Degrees North Digital Marketing
170 – 422 Richards St
Vancouver, BC V6B 2Z4 Canada
Phone (778) 681-4848

Thanks for Listening!

Thanks so much for joining us again this week. If you have some feedback you’d like to share, leave a note in the comment section below!If you enjoyed this episode, please share it using the social media buttons at the bottom of the post. Also, please leave an honest review for The Lodging Leaders Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They really do matter in the rankings of the show, and I read each and every one of them.

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Until the next …