Comments on: 009 | OTAs – The Basics, Tools and Strategies with Expedia’s Adam Anderson

By: Geordie Wardman

Wed, 17 Jun 2015 12:45:00 +0000

Thanks – Yes, that explains Expedia’s position perfectly. I’m glad to hear that Expedia even recommends that it is the hotel’s responsibility to capitalize on the customers that it sends to the hotel. Do you have some recommendations on how to efficiently capture walk in traffic, or OTA traffic at the front desk, or elsewhere throughout the hotel?

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By: ASeverson

Thu, 04 Jun 2015 17:34:00 +0000

Hi Geordie, Expedia reviews are verified meaning a guest has to book on an Expedia branded website and have stayed at the hotel to be invited to write a review. Once a review has been written, it is only view-able across the Expedia branded sites. This of coarse doesn’t stop a guest from writing a more public review on sites such as Trip Advisor, but Expedia isn’t feeding this content. I hope this answers your question!

And no Expedia doesn’t frown on a hotel who asks a guest for their email at check-in. Our goal is to bring new guests to hotels and it’s the hotels job to convert them to loyal customers.

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By: Geordie Wardman

Wed, 03 Jun 2015 18:56:00 +0000

Great interview Adam.

Question about your review app, which I like the sounds of. Do you promote the reviewer to post to all social review sites, or just inside Expedia and their web assets? Or do you encourage the reviewers to post reviews outside of Expedia on TripAdvisor and Google (for example)?

Does Expedia frown upon hoteliers trying to extract emails from the clients that the OTA’s bring in?

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