Robert Russell has been an innovative leader in digital, social and mobile marketing for over 20 years. He has worked with major global brands and smaller companies in almost every aspect of digital marketing and e-commerce, including reservation and transaction software, mobile applications, social media marketing, search engine optimization, email marketing, and website user experience. His clients and leadership roles have included Hotels, Retailers, and Restaurant chains across the US, Caribbean and Latin America. He has been a featured speaker at leading hospitality technology conferences, such as HITEC, and written articles for many industry publications. He has recently published The Hotel Handbook For Online Revenue. Robert currently advises dozens of large and small hotels as President of Resort Income Optimization.

In This Episode, Rob Reveals …

14 ways to boost revenue and profits, including:

1. Direct bookings may cost more than OTAs
2. Deposits and cancellation policies may be scaring your customers away
3. Discounting doesn’t have to mean lower revenue
4. You get better promo results with “unique” offers for targeted groups
5. High occupancy can signal a problem (prices are too low)
6. Value-Add promos can be more profitable
7. Your Facebook Followers are probably not seeing your posts (you have to pay)
8. Email Marketing is still a killer app (and you own it)
9. Content Marketing can be automated with software
10. Google Maps is separate from Google
11. You can place your direct booking engine on TripAdvisor, Google, Facebook, and other places
12. Airbnb can be your friend
13. Education is now in snack sizes – and perhaps better
14. Revenue Management can be done remotely

Rob prepared a free 17 page guide for the listeners called Revenue Is Oxygen: Online Channel Management for Boutique Resorts

If you are struggling to understand how to combine channels, software, websites, clouds and services, then Rob’s Revenue is Oxygen guide is a great place to start.

Resources & Links

Rob Russell

• rob@resortincome.com
• LinkedIn

Resort Income Optimization

• Website
• Facebook
• Twitter
• LinkedIn
• [email protected]
• 1-678-534-7125​

Thanks for Listening!

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Until the next …