Where Does It Hurt?
In 2014, I conducted extensive research on the challenges and frustrations hoteliers face on a daily basis. My goal was to find ways that technology can make being a hotel owner more enjoyable, productive and profitable. After speaking with more than 100 hoteliers, I have gathered invaluable feedback.
Guest satisfaction begins with a complete understanding of your guest. This not only includes their needs, wants and expectations, but also who they are, where they hang out, what appeals to them, etc. If you don’t know your customers, then how can you consistently meet their needs?