Posts

199 | Creating a Sense of Place Through Themed Design with Peter Sawatzky

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Peter Sawatzky is a partner at the Imagination Corporation, a unique family company based in British Columbia, Canada, that specializes in the design and construction of one of a kind signs and themed architecture.

With more than two decades of experience building themed attractions, there is very little he can’t imagine and then create. Merging state of the art tools with old world craftsmanship, and a healthy dose of imagination, Peter’s team of talented artists create pure magic on a daily basis. Read more

Mike Gelfond

194 | How to Handle a Digital Crisis with Mike Gelfond

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Mike Gelfond has more than two decades of expertise in digital marketing and advertising, with careers at iXL, Creative Digital Group, LBi and Mastermind. An expert in social media, digital strategy, mobile, ecommerce, reputation/crisis management, analytics, CRM and lead generation with key industry verticals.

Mike is a graduate of the University of Georgia, a frequent speaker and contributor to TV, radio and print, and a recipient of Atlanta Business Chronicle’s 40 Under 40 award in 2010.

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Chris Dayley

173 | Optimize Your Hotel Website to Convert with Chris Dayley

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Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
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David “Rev” Ciancio

170 | Why Digital Knowledge Management Matters to Hotels with Rev Ciancio

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David “Rev” Ciancio serves as Director, Industry Insights for Yext, where he works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses. Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies. When not preaching the gospel of Digital Knowledge Management, you can find this expert burger taster discussing the virtues of what makes a truly great hamburger on his Instagram account, @revciancio and hospitality marketing tips on his blog, burgerconquest.com.

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151 | Online Influencer Booking, Campaign and Relationship Management with David Gabriele

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Technology entrepreneur David Gabriele is Founder and CEO of Swayy, the world’s leading Influencer booking and campaign management website in the hospitality industry.

Swayy changes the way leisure businesses worldwide market themselves. Venues enjoy increased bookings, loyalty and brand awareness through targeted, scalable influencer marketing. Venues can find, evaluate, book, pay for and review the most influential people on social media to promote them.

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149 | Get More Bookings with Less Effort with Lynan Saperstein

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Luxury marketing strategist, Lynan Saperstein guides boutique hotels and resorts to get more bookings and generate more revenue with less effort in less than 3 months by catapulting client’s ideas into growth + profit through her digital marketing agency, Experience Experts. Our expertise is stunning high-converting websites, traffic-driving social media & domination in your regional and price-point marketplace.

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120 | A Look Inside JD Power’s 2017 North American Hotel Study with Rick Garlick

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Dr. Rick Garlick is the Global Travel and Hospitality Practice Lead at J.D. Power. He is responsible for providing industry thought leadership to the company’s clients in the hotel, destination, rental car, airline, and cruise line industries, as well as for creating new products and revenue opportunities to grow the practice.

Rick joined J.D. Power in 2013 after nearly 20 years of consumer and employee research experience with two of the most prestigious research companies in North America: The Gallup Organization and Maritz Research. Read more

115 | Create More Human Digital Relationships to Drive Direct Bookings with Hannah Béraud-Hindi

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Hannah is the founder & Chief Emotionist(e) Officer at Hannah Béraud Digital Communications. She helps hotels, restaurants and travel companies create more human digital relationships to drive direct bookings and supports them in their digital transformation. Thanks to a network of partners with expertise in the communications, branding, technology & hospitality sectors, they create multi-dimensional, measurable and strategic solutions adapted to their clients’ resources and objectives. Read more

111 | Profit from Guest Intelligence with RJ Friedlander

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RJ Friedlander is the Founder & CEO of ReviewPro, the world leader in Guest Intelligence for the hotel industry. He recently negotiated the sale of ReviewPro to Shiji Group, a publicly traded company that is 15% owned by Alibaba and one of the largest hospitality technology companies in the world. Prior to ReviewPro, Friedlander worked extensively in the Internet and technology sector in Europe, US and Asia and spent 10 years at Grupo Planeta where he was the CEO of the Group’s Digital Media Division. Read more

Leslie Samuel

073 | Become a Blogger with Leslie Samuel

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Leslie Samuel is a former university professor turned full-time blogger. The owner of Become A Blogger, and the host of the Learning with Leslie podcast, all of his content is focused on building an online business, from blogging, to marketing, to social media.
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